Shenzhen, the country’s leading 3D industry bottlenecks and price popular first   by jekky

"These innocent busy, with several large domestic home appliance production enterprises to develop cooperation authorized smoothly and is expected in May pushing several of our new 3d Digital Cameras, digital cameras have a market-oriented." Shenzhen City palm Network Video Technology Co., Ltd., general manager of three-dimensional time Wei Lee just returned from a business trip to Beijing, he told a special bank loans in place to support, 3D rendering industry in Shenzhen, unprecedented opportunity.

Reporter learned that in July 2008, three-dimensional time charge of network video technology Co., Ltd. successfully developed with independent intellectual property rights of the world’s first real-time display, making integration of portable stereo broadcast camera, then quickly research and development the world’s first digital photo frame three-dimensional naked eye. These two products, the global leader in technology solutions, there are three-dimensional stereoscopic digital camera and digital camera field, the global network, there is no other than palm manufacturers and research institutions have produced similar products in the technology, nor any other owners of such production capacity manufacturers.

Charge of network products in the global three-dimensional industry caused a tremendous sensation, Sony, Panasonic and many other foreign companies for a variety of ways with the companies, products in short supply, are exported to Europe, America, Middle East and Southeast Asia the company’s sales growth.

Current network has a number of huge palm commercial value of intellectual property rights, patent applications and authorization number to 64, including 10 national invention patents, 11 international patents.

"To develop three-dimensional video industry in Shenzhen is very important in terms of value and significance." Letter of Shenzhen Branch Chairman Dr. Zheng Haibin investment company that, through the development of 3D industry, to form a 3D industry cluster, will lead and 3D system integration industry related enterprises and the development of electronic equipment manufacturers, both to promote the development of cultural industry in Shenzhen City, Shenzhen City, other industries also have some role in promoting development.

According to reports, the Shenzhen 3D industry leading position in the country, most of the enterprises in Shenzhen 3D was born in 2002, after the film in 3D software development, equipment manufacturers, content providers and other fields are "invisible champion." In 2006, the global digital production and distribution of China’s first 3D film, "Bies Magic Ring", and created a new starting point for China’s animation industry. Net charge of three-dimensional video inception in 2007, with its self-developed real-time three-dimensional imaging of chip-level technology, has signed with Taiwan, nearly 30 million yuan Aiptek big one.

It is understood that the scope of the future of 3D industry is not only a visual area, the greater depth to the military, medical, advertising, architecture and other areas. Industry generally believe that 2010 will be the rapid expansion of the 3D industry, the Shenzhen market only, 3D product development will be leveraging electronic, video, animation, advertising, medical and other related industries at least 5 billion yuan output value. It is reported that Guangzhou, Yangzhou and other places have started late last year and the 3D industry’s research project, Shenzhen can learn these practices and consider guidance from the industry level to carry out support.

Deep to seize the World Cup business opportunities for enterprises 3D TV

Xu tomorrow

Recently, the Shenzhen TV company held a press conference and customer-intensive Assembly, 3D TV to become the shining products to attract the eye. TCL is the Hong Kong Convention and Exhibition Center held a press conference, 3D TV show to the world. Skyworth, and Konka, have also unveiled the 3D product to the world.

South African World Cup will be broadcast live with 3D

2010 World Cup will be held June 11 to July 11 in South Africa, then, will launch a 3D channel, broadcast World Cup. 3D TV world war began. TCL Multimedia Leader Li Lu introduction of Chinese companies than the Japanese and Korean brands ahead of 3D color TV market, Chinese enterprises can be said to come prepared.

Back in 2007, TCL has a strong 3D on R & D team, and served as the China Association of stereoscopic video (C3D) the president, then take the lead in formulating China’s three-dimensional television image quality testing industry standards.

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Metz 58 AF-2 Digital/Sony $535 Even an award-winner can be made better. The ?gbest flash unit in Europe 2007/2008*?h has received a little more fine tuning. In order to carry on meeting the highest standards in quality, a high quality metal base** has been added which can be attached to the camera?fs flash shoe in one easy movement. Technically speaking, no wish is left unfulfilled. The innovative high performance unit boasts a USB interface through which specific firmware for each model variant can be conveniently updated via computer and Internet. It looks sleek, artfully meters flash and is both intuitive and impressively powerful. Equipped with new innovations, the Metz mecablitz 58 AF-2 digital offers cutting-edge secondary reflector technology, high performance energy management, multiple zone AF flash metering and a fully pivoting reflector system. The Metz top model works with all camera-specific system flash modes from Canon, Nikon, Pentax, Olympus/Panasonic or Sony Alpha cameras including their respective wireless TTL modes. If the camera has a built-in flash then the mecablitz 58 AF-2 digital can be employed wirelessly in the system, even in servo mode (only Canon, Nikon and Olympus/Panasonic version). Thanks to its high guide number, the 58 AF-2 digital is not only extremely powerful but can also be used effectively for bouncing flash. Metz has integrated a flip-out reflector card for its vertically tilting and horizontally swivelling reflector. Thanks to the integrated and system controlled secondary reflector, bouncing flash adds additional brilliance to close-ups.

Metz 50 AF-1 Digital/Sony $299 The successor to the Best Accessory ?gTipa 2008?h award-winning mecablitz 48 AF-1 digital has been launched with a new high quality metal base* which allows quick and easy attachment to the respective camera. The mecablitz 50 AF-1 digital has all the right technological features too, including numerous application possibilities and even higher performance levels (guide number 50). Equipped with a USB interface for online firmware updates, its innovative and future-proof credentials are proven. It is available in five versions, each one perfectly tailored to a digital camera by one of the leading manufacturers (Canon, Nikon, Olympus/Panasonic, Pentax or Sony Alpha) ? all of which are rapid response due to their fully automatic flash modes. These permit precise light output tailored to each individual subject. Numerous manual fine tuning options extend your creative photographic freedom. Virtually limitless possibilities are opened up for creative lighting thanks to a fully swivelling reflector system which also contains a flip-out reflector card and a diffuser. The slave function allows the 50 AF-1 digital to be used ?gwithout constraints?h. In the respective cameraspecific wireless TTL mode it can even be used as a slave device. With built-in camera flash, wireless applications are available in servo mode (only Canon, Nikon and Olympus/Panasonic version). A superb flash unit for committed amateur photographers.

Sony Alpha DSLR-A900 DSLR Digital Camera Body $2150 Sony?fs flagship in the DSLR range, the A900 features a full frame 24.6 megapixels CMOS for stunning images. Exmor?performs on-chip analogue/digital (A/D) signal conversion and two-stage noise reduction. This guarantees ultra-low noise image files that take advantage of the superb resolving power of high-precision ?lenses. The new advanced dual BIONZ?processors handle massive amounts of image data at extremely high speed. Powerful noise reduction algorithms are applied prior to RAW data conversion and then again during image processing, yielding flawless, detail packed images with an absolute minimum of noise. The dual BIONZ? processors also underpin the camera?fs razor-sharp shooting responses, allowing sustained 5fps continuous shooting at full 24.6 megapixel resolution. Serious photo enthusiasts will appreciate the ground-glass optical pentaprism viewfinder that offers exceptional brightness and a field of view covering 100% of the full-frame sensor’s imaging area. The high-accuracy 9-point AF system is supplemented by 10 focus assist points to assist subject detection. The 3.0-inch Xtra Fine LCD with an exceptionally high resolution (921k dot) that offers sharp, clear viewing ?even outdoors or in bright ambient light.

Metz 24 AF-1 Digital/Sony Flash $85 The new mecablitz 24 AF-1 digital is perfect when you?fre on the go. Thanks to the compact, slim-line and lightweight design it can be stashed easily in a jacket pocket and is at hand just when you need it. Currently the smallest Metz system flash unit with GN 24 for ISO 100/21?? and 35 mm focal length, it is particularly suited to flash novices who are looking for better illumination in their photos than is possible with an integrated camera flash. Thanks to intelligent TTL camera control the mecablitz 24 AF-1 digital even makes automatic fill-in flash possible. Additional illumination levels are also possible thanks to the 90?? adjustable swivel reflector. Flash readiness and exposure levels are displayed on the back of the unit by two LED indicators.

Metz 44 AF-1 Digital/Sony Flash $134.47 The Metz 44 AF-1 Digital Falsh with its slim-line design and new quick lock system for the unit base, the mecablitz 44 AF-1 digital is the perfect solution for price-conscious amateur photographers. The clear control panel on the back of the unit impresses with its simple operation; offering a high level of functional reliability. The high performance design affords reserve power in any photo situation (max. guide number 44 for ISO 100/21?? and 105 mm). Depending on the camera, it has the appropriate application possibilities for any lighting conditions in TTL mode. The photographer can manually set up to 4 partial light levels enabling manipulation of lighting effects. With the appropriate camera model the mecablitz can also be synchronised to the first or second shutter curtain enabling variable options for creative lighting. Depending on the camera, the Metz 44 AF-1 also offers a slave mode, making wireless TTL flash child?fs play ? and opening up new dimensions in flash photography. Its motor zoom function (24 -105 mm), the fully swivelling reflector with flip-out reflector card and the integrated wide-angle diffuser (12 mm) afford the photographer additional creative scope.

Sony Party-shot IPT-DS1 $118 Sony has taken photography into a whole new direction with their introduction of the Party-shot IPT-DS1. No longer are you bound behind the camera to get excellent images of your favourite gatherings or parties but rather free to be part of the action and also part of the photos taken. The Party-shot is Sony?fs answer for the designated photographer. Able to harness the features of the compatible digital cameras, the Party-shot IPT-DS1 will tilt, pan and zoom intelligently to compose and capture beautiful pictures without having you fuss over it. This leaves you free to enjoy while the combination of Intelligent Scene Recognition, Face Detection and Smile Shutter gets the job done. You can further set the angle range, movement speed, shooting frequency and flash mode to ensure that you have as many shots as you?fd need and from the right angles too. It?fs easy to use and convenient to position, either on a table/flat surface or mount it on a tripod. It only weights 300g so it?fs light enough for you to take to all your gatherings.

Sony HVR-Z7E 1080i HDV Camcorder $4855.61 The Sony HVR-Z7E 1080i HDV handheld camcorder incorporates an interchangeable lens system, native progressive recording, and solid-state memory recording. A variety of video lenses can be attached to the HVR-Z7E, which is equipped with a universal standard 1/3-inch bayonet mount mechanism for the quick changing of lenses. Added to this a streamlined nonlinear editing workflow can be achieved using the supplied memory-recording unit, which provides HDV/DVCAM/DV file recording on a standard CompactFlash?solid-state memory card. This offers customers varying levels of flexibility and hybrid operation which is becoming an important requirement in video production. The HVR-Z7E also features 25p HDV native progressive recording mode and HDMI output. This new handheld Camcorder further enhances the operational versatility of the Sony professional HDV lineup, and opens up a world of possibilities for high-definition digital video production. Whether it’s for documentaries, general TV production, low-budget movies, music videos, IPTV, education, or a wide range of corporate and event videography applications, Sony’s new HVR-Z7E is ideal. ??

Metz AF-2 Digital/Canon $472.5 Even an award-winner can be made better. The ?gbest flash unit in Europe 2007/2008*?h has received a little more fine tuning. In order to carry on meeting the highest standards in quality, a high quality metal base** has been added which can be attached to the camera?fs flash shoe in one easy movement. Technically speaking, no wish is left unfulfilled. The innovative high performance unit boasts a USB interface through which specific firmware for each model variant can be conveniently updated via computer and Internet. It looks sleek, artfully meters flash and is both intuitive and impressively powerful. Equipped with new innovations, the Metz mecablitz 58 AF-2 digital offers cutting-edge secondary reflector technology, high performance energy management, multiple zone AF flash metering and a fully pivoting reflector system. The Metz top model works with all camera-specific system flash modes from Canon, Nikon, Pentax, Olympus/Panasonic or Sony Alpha cameras including their respective wireless TTL modes. If the camera has a built-in flash then the mecablitz 58 AF-2 digital can be employed wirelessly in the system, even in servo mode (only Canon, Nikon and Olympus/Panasonic version). Thanks to its high guide number, the 58 AF-2 digital is not only extremely powerful but can also be used effectively for bouncing flash. Metz has integrated a flip-out reflector card for its vertically tilting and horizontally swivelling reflector. Thanks to the integrated and system controlled secondary reflector, bouncing flash adds additional brilliance to close-ups.

Sony RM-L1AM/CE Remote Commander for Sony Alpha DSLR Digital Camera $59 The Sony RM-L1AM Alpha Remote Commander allows you to remotely control the shutter release of your Sony Alpha DSLR cameras. You can now control the shutter release of your Sony Alpha DSLR digital cameras without touching the body or from a hidden location with the Sony RM-L1AM remote commander. This is a great accessory to have to help eliminate blurry pictures caused by camera shake.

Sony Cybershot DSC-S930 $74 Start here for great pictures It??s your perfect entry to the world of amazing images with Cyber-shot?. Compact, great value and easy to use, with serious features like SteadyShot and Face Detection for great results every time. Easy to use Who wants to worry about buttons, menus and camera settings when you??re trying to get a great picture? The large, clear LCD screen helps you pick the right settings with clear on-screen icons and simple menus. It??s never been easier to get great results ?NC even if you??re new to digital photography. Small and light enough to take anywhere Your camera fits easily into a pocket or bag. With less size and weight to carry, you??re always ready to catch that special moment, wherever you are and whatever you??re doing. ??

Metz 58 AF-2 Digital/Nikon $439 Even an award-winner can be made better. The ?gbest flash unit in Europe 2007/2008*?h has received a little more fine tuning. In order to carry on meeting the highest standards in quality, a high quality metal base** has been added which can be attached to the camera?fs flash shoe in one easy movement. Technically speaking, no wish is left unfulfilled. The innovative high performance unit boasts a USB interface through which specific firmware for each model variant can be conveniently updated via computer and Internet. It looks sleek, artfully meters flash and is both intuitive and impressively powerful. Equipped with new innovations, the Metz mecablitz 58 AF-2 digital offers cutting-edge secondary reflector technology, high performance energy management, multiple zone AF flash metering and a fully pivoting reflector system. The Metz top model works with all camera-specific system flash modes from Canon, Nikon, Pentax, Olympus/Panasonic or Sony Alpha cameras including their respective wireless TTL modes. If the camera has a built-in flash then the mecablitz 58 AF-2 digital can be employed wirelessly in the system, even in servo mode (only Canon, Nikon and Olympus/Panasonic version). Thanks to its high guide number, the 58 AF-2 digital is not only extremely powerful but can also be used effectively for bouncing flash. Metz has integrated a flip-out reflector card for its vertically tilting and horizontally swivelling reflector. Thanks to the integrated and system controlled secondary reflector, bouncing flash adds additional brilliance to close-ups.

Metz 58 AF-2 Digital/Pentax $535 Even an award-winner can be made better. The ?gbest flash unit in Europe 2007/2008*?h has received a little more fine tuning. In order to carry on meeting the highest standards in quality, a high quality metal base** has been added which can be attached to the camera?fs flash shoe in one easy movement. Technically speaking, no wish is left unfulfilled. The innovative high performance unit boasts a USB interface through which specific firmware for each model variant can be conveniently updated via computer and Internet. It looks sleek, artfully meters flash and is both intuitive and impressively powerful. Equipped with new innovations, the Metz mecablitz 58 AF-2 digital offers cutting-edge secondary reflector technology, high performance energy management, multiple zone AF flash metering and a fully pivoting reflector system. The Metz top model works with all camera-specific system flash modes from Canon, Nikon, Pentax, Olympus/Panasonic or Sony Alpha cameras including their respective wireless TTL modes. If the camera has a built-in flash then the mecablitz 58 AF-2 digital can be employed wirelessly in the system, even in servo mode (only Canon, Nikon and Olympus/Panasonic version). Thanks to its high guide number, the 58 AF-2 digital is not only extremely powerful but can also be used effectively for bouncing flash. Metz has integrated a flip-out reflector card for its vertically tilting and horizontally swivelling reflector. Thanks to the integrated and system controlled secondary reflector, bouncing flash adds additional brilliance to close-ups.

Metz 50 AF-1 Digital/Pentax $176.28 The successor to the Best Accessory ?gTipa 2008?h award-winning mecablitz 48 AF-1 digital has been launched with a new high quality metal base* which allows quick and easy attachment to the respective camera. The mecablitz 50 AF-1 digital has all the right technological features too, including numerous application possibilities and even higher performance levels (guide number 50). Equipped with a USB interface for online firmware updates, its innovative and future-proof credentials are proven. It is available in five versions, each one perfectly tailored to a digital camera by one of the leading manufacturers (Canon, Nikon, Olympus/Panasonic, Pentax or Sony Alpha) ? all of which are rapid response due to their fully automatic flash modes. These permit precise light output tailored to each individual subject. Numerous manual fine tuning options extend your creative photographic freedom. Virtually limitless possibilities are opened up for creative lighting thanks to a fully swivelling reflector system which also contains a flip-out reflector card and a diffuser. The slave function allows the 50 AF-1 digital to be used ?gwithout constraints?h. In the respective cameraspecific wireless TTL mode it can even be used as a slave device. With built-in camera flash, wireless applications are available in servo mode (only Canon, Nikon and Olympus/Panasonic version). A superb flash unit for committed amateur photographers.

Metz 50 AF-1 Digital/Nikon $192.1 The successor to the Best Accessory ?gTipa 2008?h award-winning mecablitz 48 AF-1 digital has been launched with a new high quality metal base* which allows quick and easy attachment to the respective camera. The mecablitz 50 AF-1 digital has all the right technological features too, including numerous application possibilities and even higher performance levels (guide number 50). Equipped with a USB interface for online firmware updates, its innovative and future-proof credentials are proven. It is available in five versions, each one perfectly tailored to a digital camera by one of the leading manufacturers (Canon, Nikon, Olympus/Panasonic, Pentax or Sony Alpha) ? all of which are rapid response due to their fully automatic flash modes. These permit precise light output tailored to each individual subject. Numerous manual fine tuning options extend your creative photographic freedom. Virtually limitless possibilities are opened up for creative lighting thanks to a fully swivelling reflector system which also contains a flip-out reflector card and a diffuser. The slave function allows the 50 AF-1 digital to be used ?gwithout constraints?h. In the respective cameraspecific wireless TTL mode it can even be used as a slave device. With built-in camera flash, wireless applications are available in servo mode (only Canon, Nikon and Olympus/Panasonic version). A superb flash unit for committed amateur photographers.

Metz 50 AF-1 Digital/Canon $195.94 The successor to the Best Accessory ?gTipa 2008?h award-winning mecablitz 48 AF-1 digital has been launched with a new high quality metal base* which allows quick and easy attachment to the respective camera. The mecablitz 50 AF-1 digital has all the right technological features too, including numerous application possibilities and even higher performance levels (guide number 50). Equipped with a USB interface for online firmware updates, its innovative and future-proof credentials are proven. It is available in five versions, each one perfectly tailored to a digital camera by one of the leading manufacturers (Canon, Nikon, Olympus/Panasonic, Pentax or Sony Alpha) ? all of which are rapid response due to their fully automatic flash modes. These permit precise light output tailored to each individual subject. Numerous manual fine tuning options extend your creative photographic freedom. Virtually limitless possibilities are opened up for creative lighting thanks to a fully swivelling reflector system which also contains a flip-out reflector card and a diffuser. The slave function allows the 50 AF-1 digital to be used ?gwithout constraints?h. In the respective cameraspecific wireless TTL mode it can even be used as a slave device. With built-in camera flash, wireless applications are available in servo mode (only Canon, Nikon and Olympus/Panasonic version). A superb flash unit for committed amateur photographers.

Metz 58 AF-2 Digital/Olympus & Panasonic $535 Even an award-winner can be made better. The ?gbest flash unit in Europe 2007/2008*?h has received a little more fine tuning. In order to carry on meeting the highest standards in quality, a high quality metal base** has been added which can be attached to the camera?fs flash shoe in one easy movement. Technically speaking, no wish is left unfulfilled. The innovative high performance unit boasts a USB interface through which specific firmware for each model variant can be conveniently updated via computer and Internet. It looks sleek, artfully meters flash and is both intuitive and impressively powerful. Equipped with new innovations, the Metz mecablitz 58 AF-2 digital offers cutting-edge secondary reflector technology, high performance energy management, multiple zone AF flash metering and a fully pivoting reflector system. The Metz top model works with all camera-specific system flash modes from Canon, Nikon, Pentax, Olympus/Panasonic or Sony Alpha cameras including their respective wireless TTL modes. If the camera has a built-in flash then the mecablitz 58 AF-2 digital can be employed wirelessly in the system, even in servo mode (only Canon, Nikon and Olympus/Panasonic version). Thanks to its high guide number, the 58 AF-2 digital is not only extremely powerful but can also be used effectively for bouncing flash. Metz has integrated a flip-out reflector card for its vertically tilting and horizontally swivelling reflector. Thanks to the integrated and system controlled secondary reflector, bouncing flash adds additional brilliance to close-ups.

Metz Slave Flash 15 MS-1 Digital Flash $499 As a wireless macro flash, the Metz mecablitz 15 MS-1 digital has two individually adjustable reflectors. As a result this new ring-shaped macro flash ensures even, precise lighting. On the other hand it also enriches creative lighting configuration in the macro range. There are no limits to personal creativity thanks to the individually adjustable reflectors (0??- 20??) and the associated finely calibrated light-distribution. In this way it is particularly easy to create effective highlights with any subject. This is all achieved with maximum ease because the Metz mecablitz 15 MS-1 digital automatically adjusts its light output by means of wireless TTL*,making it particularly reliable and precise. There is also a clear, dot-matrix display, which makes the mecablitz 15 MS-1 digital even easier to use. If you are looking for even greater scope for creativity, you can use the manual control facility of the new mecablitz 15 MS-1. This enables you to vary the amount of light given off, with six levels of light output. Spacesaving internal (rechargeable) batteries provide efficient power supply. The Metz mecablitz 15 MS-1 digital is compatible with all camera manufacturers (Canon, Nikon, Olympus, Panasonic, Pentax und Sony-Alpha) ? and naturally, even if the camera has no built-in flash, manual flash mode is possible via sync cable. * For TTL operation in the remote mode, you need a master flash unit. Depending on the camera manufacturer or camera model, the TTL specific master function has an integrated or external flash, as the Metz 58 AF-1 or the Metz 58 AF-2.

Metz 50 AF-1 Digital/Olympus & Panasonic $176.28 The successor to the Best Accessory ?gTipa 2008?h award-winning mecablitz 48 AF-1 digital has been launched with a new high quality metal base* which allows quick and easy attachment to the respective camera. The mecablitz 50 AF-1 digital has all the right technological features too, including numerous application possibilities and even higher performance levels (guide number 50). Equipped with a USB interface for online firmware updates, its innovative and future-proof credentials are proven. It is available in five versions, each one perfectly tailored to a digital camera by one of the leading manufacturers (Canon, Nikon, Olympus/Panasonic, Pentax or Sony Alpha) ? all of which are rapid response due to their fully automatic flash modes. These permit precise light output tailored to each individual subject. Numerous manual fine tuning options extend your creative photographic freedom. Virtually limitless possibilities are opened up for creative lighting thanks to a fully swivelling reflector system which also contains a flip-out reflector card and a diffuser. The slave function allows the 50 AF-1 digital to be used ?gwithout constraints?h. In the respective cameraspecific wireless TTL mode it can even be used as a slave device. With built-in camera flash, wireless applications are available in servo mode (only Canon, Nikon and Olympus/Panasonic version). A superb flash unit for committed amateur photographers.

Sony CyberShot W530 digital camera $129 The Sony Cyber-shot DSC-W530 digital camera is based around a 1/2.3″-type, 14.1 effective megapixel Sony SuperHAD CCD image sensor with RGB color filter array, coupled to a Carl Zeiss Vario-Tessar branded 4x optical zoom lens. For 4:3 aspect-ratio shooting, the Sony W530’s lens offers a 35mm-equivalent range from a generous 26mm wide angle to a moderate 105mm telephoto, while 16:9 shooting yields a sensor crop and 28 – 114mm equivalent focal range. The lens has a two-step aperture with ND filter, which offers either F2.7 or F8.0 at wide angle; at telephoto the maximum aperture is F5.7, and the minimum aperture isn’t stated. Autofocusing is possible to a minimum of just four centimeters at wide angle, or 60 centimeters at telephoto. The camera can capture 4:3 aspect ratio images at up to 4,320 x 3,240 pixel resolution, 16:9 aspect ratio images at up to 4,320 x 2,432 pixels, or 30 frames-per-second video at VGA (640 x 480 pixel) resolution or below with monaural audio.

Metz 36 AF-5 Digital/Sony Flash $123 Presenting the Metz mecablitz 36 AF-5C digital for Canon, 36 AF-5N digital for Nikon, 36 AF-5O digital for Olympus and Panasonic, 36 AF-5P for Pentax and 36 AF-5S for Sony Alpha, in the smart Cobra design. With these sophisticated entry-level models Metz has just the right flash solution for these digital camera user groups. In addition, they are impressive because of their easy operation. Even bounce flash becomes child?fs play, due to the vertically-tilting reflector. The manuallyadjustable zoom reflector has other advantages. By adjusting the reflector to different focal lengths, the illumination angle of the 36 AF-5 digital can be optimally utilized.

Sony Cyber-shot DSC-WX30 Digital Camera $239 The Sony Cyber-shot DSC-WX30 is professional quality in your pocket, so compact and easy to use, the Cyber-shot WX30 digital camera offers extraordinary imaging possibilities. Step up to high-performance imaging with detail-packed stills, 3D and smooth Full HD video. Picture Effect lets you achieve impressive creative results with ease.

OEM NP-F970 Battery For Sony HDR-FX7E $37 This high quality, rechargeable battery provides great power to give your digital camera the best performance. Compatible with the following models: Sony HDR-FX7E Sony HDR-FX1

PowerSmart NP-FM55H Replacement for SONY a100, DSLR-A Series Digital Camera Battery $13 Replacement battery for the Sony DSLR-A100, DSLR-A100/B, DSLR-A100K, DSLR-A100K/B, DSLR-A100W, DSLR-A100W/B 　

Sony CLM-V55 video monitor $320 The Sony 5-inch CLM-V55 clip-on LCD monitor for tasks such as shooting HD video with interchangeable lens cameras. The CLM-V55 attaches to either a Sony or ISO-standard hot shoe and takes an HDMI input. The 1,152K dot (800 x 480 pixel) display features a tilt and swivel mount and a control wheel to adjust monitor settings such as aspect ratio, brightness/contrast and colour temperature. Other features include Pixel Magnification for accurate focusing and a ‘Colour Peaking’ function that highlights edges of focused subjects. The CLM-V55 attaches easily to a wide range of Interchangeable Lens Digital cameras from Sony and other manufacturers that support HD video shooting. The supplied adaptor simplifies mounting on any camera or HD camcorder that features an auto-lock accessory shoe or ISO shoe. (both optional). The CLM-V55 comes with a detachable LCD hood for more comfortable viewing when shooting outdoors in bright sunlight.

OEM SONY NP-FH50 Compatible Battery $15 This high quality, rechargeable battery provides great power to give your digital camcorder the best performance. Compatible with the following models: Sony Handycam HDR-SR12E 120GB HDD Full HD Camcorder Sony HDR-SR11E 60GB High Definition Handycam? Camcorder Sony HDR-SR10E 40GB High Definition Handycam? Camcorder Sony DCR-SR85E 60GB Handycam? Camcorder Sony Handycam HDR-UX20E Camcorder Sony DCR-SR220E 60GB Handycam? Camcorder Sony Handycam HDR-HC9E Full HD Camcorder ? ?

Sony HVR-HD1000P Digital High Definition HDV Camcorder $1519 The Sony HVR-HD1000P is a PAL HDV camcorder specifically designed for videographers looking for an affordable shoulder-mounted camera. Ideal for event work and wedding videography, the camera is equipped with a ClearVid CMOS sensor, capable of recording 1080i high definition footage on a standard MiniDV tape. Additionally, the HVR-HD1000P comes fitted with a 10x Carl Zeiss Vario-Sonnar lens with Super SteadyShotTM image stabilization, ensuring operators get the perfect shot every time. These features make the HVR-HD1000P a welcome addition to the already proven line of Sony professional HDV products.

Sony HDR-SR88E $349 Featuring a built-in 120GB hard disk drive, the Sony Handycam DCR-SR88 allows you to capture and store up to 91 hours (LP mode) of video footage. The Sony SR88 also delivers sharp, high-resolution images thanks to a professional-quality Carl Zeiss Vario-Tessar lens, while the 60X optical zoom lets you capture tight shots from a distance. In addition, Digital Zoom Interpolation means that extreme digital zooming (up to 2000X) is clearer, with less distortion. It’s never been easier to capture faces thanks to the SR88’s integrated Face Detection technology. Face Detection recognizes faces and optimizes camera settings for both video and still images, so faces are captured more clearly and skin tones look more natural. Thanks to an integrated LED video light, you can shed some light on your subject with the Sony SR88 and record clear, colorful videos and pictures even in low light situations. Boasting a 2.7-inch (16:9) touch panel display with excellent viewing clarity and improved resolution (230K pixels), using the SR88 to frame your shots is a breeze. The display rotates up to 270 degrees for multiple viewing angles, as well as provides sharp, detailed images for monitoring or playback. The convenient touch panel also allows easy access to menus.

Sony DCR-SR68E $230.52 Featuring a built-in 80GB hard disk drive, the Sony Handycam DCR-SR68 allows you to capture and store up to 61 hours (LP mode) of video footage. The Sony SR68 also delivers sharp, high-resolution images thanks to a professional-quality Carl Zeiss Vario-Tessar lens, while the 60X optical zoom lets you capture tight shots from a distance. In addition, Digital Zoom Interpolation means that extreme digital zooming (up to 2000X) is clearer, with less distortion. It’s never been easier to capture faces thanks to the SR68’s integrated Face Detection technology. Face Detection recognizes faces and optimizes camera settings for both video and still images, so faces are captured more clearly and skin tones look more natural. Thanks to an integrated LED video light, you can shed some light on your subject with the Sony SR68 and record clear, colorful videos and pictures even in low light situations. Boasting a 2.7-inch (16:9) touch panel display with excellent viewing clarity and improved resolution (230K pixels), using the SR68 to frame your shots is a breeze. The display rotates up to 270 degrees for multiple viewing angles, as well as provides sharp, detailed images for monitoring or playback. The convenient touch panel also allows easy access to menus.

Sony Cyber-shot DSC-T110 digital camera $190 Sony Cyber-shot DSC-T110 with 16.1-megapixel capability and large 3-inch display is the least expensive touch-screen shooter in Sony?fs lineup and is a great little camera. Its good-looking, the touch screen works well, and photos and HD video look sharp. The 3-inch touch screen has a mediocre 230K-dot resolution, at a 16:9 aspect ratio, while the camera?fs sensor is 4:3. If you shoot your photos at full resolution, the screen displays it in a pillarboxed 2.5-inch viewable window. The 4x optical zoom lens has a 25 to 100mm (35mm equivalent) focal length, so it can give you a very wide perspective. It doesn?ft reach quite as far as the Canon PowerShot SD1400′s ($229.99, 4 stars) 4x, 28-112mm (35mm equivalent) zoom, but it can take a wider shot. The lens has a slow, fairly standard f/3.5-6.3 aperture, which limits its usefulness in low light. The camera powers up and takes its first shot in an average of 2.6 seconds. Once on, the camera averages a sluggish 3.5 seconds of wait time between shots. Still images from the T110 look great. It has good low light performance for a point and shoot camera. The T110 can keep noise below 1.5 percent at settings up to and including ISO 800. Video on the T110 looks great and the camera operates just like a pocket camcorder, quite rare for compact point-and-shoot models. While shooting video on the T110, you can use optical zoom and refocus silently. Not many compact cameras let you do either while recording video, and the ones that do typically do so noisily. The high-definition 720p30 movies created by the T110 are standard .MOV files, so they can be easy uploaded into YouTube and Facebook. Connectivity on the T110 may drive you nuts. Many cameras have a standard miniB and mini-HDMI ports to easily connect to PCs and HDTVs. The T110 has neither. Instead, it has one proprietary port and a proprietary cable that only displays video and photos in standard-definition. The camera writes to both Memory Stick Duo and SD/SDHC/SDXC cards, so you can just pop the memory cards out and into your computer?fs card reader

Sony Cyber-Shot DSC-TX1 Digital Camera $240 Ultra slim at only 14.1mm at the thinnest point, the Sony Cyber-shot DSC-TX1 combines a compact and stylish body with superb shooting features. The Cyber-shot TX1 comes with a 10.2 effective megapixels Exmor R CMOS image sensor and a 4x optical zoom Carl Zeiss lens with 35mm equivalent focal range of 35-140mm. You will get amazing images with the Sony TX1 with a host of shooting modes which includes high-speed, full resolution continuous burst shooting up to 10 frames per second, Anti Motion Blur Mode / Handheld Twilight mode combines 6 images into 1 with less noise / blur and Enhanced Face Detection. The Cyber-shot TX1 also lets you keep it simple with the Intelligent Auto mode which will automatically detect the type of scene you are shooting and apply the most appropriate settings for the best results. The TX1 also extends the scope of your composition with the Sweep Panorama mode which automatically combines high-speed burst of images to capture extra-wide landscapes either vertically or horizontally. The 3-inch Clear Photo LCD touchscreen allows you to review and compose your shots with ease as well as view the HD videos which the Sony TX1 can capture at 720p (30fps) quality.

Tamron SP AF 70-300mm F/4-5.6 Di VC USD $435 The Tamron SP AF 70-300mm F/4-5.6 Di VC USD is a New Benchmark in Telephoto Zoom Lens Design. This premium, state-of-the-art, telephoto zoom lens is the culmination of decades of outstanding innovation in ultra-long-range zoom optics by Tamron. It provides professional and enthusiast users of full-frame and APS-C format digital SLR cameras with the ultimate in image quality and handling in the telephoto zoom class. Built to exacting SP (Superior Performance) standards, it delivers ultra-high resolution across the image field at all focal lengths, along with the first-ever USD (Ultrasonic Silent Drive) for extraordinary auto-focusing speed and responsiveness. To assure razor sharp imaging when shooting handheld, the SP 70-300mm incorporates VC (Vibration Compensation), Tamron’s exclusive low-friction tri-axial image stabilization system acclaimed for its unsurpassed anti-shake performance. *The Sony mount does not include the VC image stabilization functionality, as the body of Sony digital SLR cameras includes image stabilization functionality. Consequently, the name of the Sony mounted lens, SP 70-300mm F/4-5.6 Di USD, does not include the VC description.

Sony Cyber-Shot DSC-W230 Digital Camera $145 The Sony Cyber-shot DSC-W230 combines point-and-shoot ease-ofe with advanced features in a sophisticated, compact body. The Sony W230 gives you a powerful 12.1 megapixel 1/2.3-inch Super HAD CCD image sensor which helps you capture gorgeous images with superb contrast and clarity down to the finest detail. Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality. When combined with the phenomenal quality of the Carl Zeiss 4x optical zoom lens, you can be sure of your results you get from the W230. Face Detection technology, Smile Shutter and High Sensitivity Mode are just a few of the features which allows the W230 to effortlessly take beautiful photos. All this you can view on the 3.0-inch Clear Photo LCD display, even in bright sunlight. ??

Sony Cyber-shot DSC-W270 Digital Camera $150 The Sony Cyber-shot DSC-W270 combines point-and-shoot ease-ofe with advanced features in a sophisticated, compact body. The Sony W270 gives you a powerful 12.1 megapixel 1/2.3-inch Super HAD CCD image sensor which helps you capture gorgeous images with superb contrast and clarity down to the finest detail. Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality. When combined with the phenomenal quality of the Carl Zeiss 5x optical zoom lens, you can be sure of your results you get from the W270. Face Detection technology, Smile Shutter and High Sensitivity Mode are just a few of the features which allows the W270 to effortlessly take beautiful photos. All this you can view on the 2.7-inch Clear Photo LCD display, even in bright sunlight. ??

Sony Cyber-Shot DSC-W290 Digital Camera $150 The Sony Cyber-shot DSC-W290 combines point-and-shoot ease-ofe with advanced features in a sophisticated, compact body. The Sony W290 gives you a powerful 12.1 megapixel 1/2.3-inch Super HAD CCD image sensor which helps you capture gorgeous images with superb contrast and clarity down to the finest detail. Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality. When combined with the phenomenal quality of the Carl Zeiss 5x optical zoom lens, you can be sure of your results you get from the W290. Face Detection technology, Smile Shutter and High Sensitivity Mode are just a few of the features which allows the W290 to effortlessly take beautiful photos. All this you can view on the 3.0-inch Clear Photo LCD display, even in bright sunlight.

PowerSmart NP-FR1 Replacement for SONY InfoLithium R Series Digital Camera Battery $10.5 Compatible battery for the SONY DSC-P100/S, DSC-P100/LJ, DSC-P100/R, DSC-P120, DSC-F88, DSC-P150, DSC-V3, DSC-T3,DSC-P200, DSC-P200/R, DSC-T30 ??

Sony Cyber-shot DSC-HX100V Digital Camera $499 The Sony Cyber-shot DSC-HX100V compacts using its latest 16.2MP back-illuminated Exmor R CMOS sensor. the GPS-enabled DSC-HX100V is capable of recording full 1080p60 HD videos and offer 10fps continuous shooting. The HX100V superzoom with 30x (27-810mm equiv.) zoom lens zoom and offer 921k dot 3.0 inch LCDs, can shoot high resolution panoramic images and generate 3D images.

Sony Cyber-shot DSC-HX9V digital camera $380 The Sony Cyber-shot DSC-HX9V using its latest 16.2MP back-illuminated Exmor R CMOS sensor. The GPS-enabled DSC-HX9 is capable of recording full 1080p HD videos and offer 10fps continuous shooting. The DSC-HX9 compact superzoom with 16x (24-384mm equiv.) zoom and offer 921k dot 3.0″ LCDs, can shoot high resolution panoramic images and generate 3D images.

Sony Cyber-shot DSC-TX55 Digital Camera $335 The Sony Cyber-shot DSC-TX55 is breathtaking looks and refinement, just 12.2mm slim, the Cyber-shot? TX55 fuses luxurious styling with serious features you’d expect on a far bigger, bulkier camera. Experience 3D imaging and Full HD video, plus easy-toe operation that puts DSLR-like pictures within everyone?fs reach.

Sony Cyber-shot W310 digital camera $99 A powerful 12.1 megapixels 1/2.3-inch Super HAD CCD image sensor in the Sony Cyber-shot W310 helps you capture gorgeous images with superb contrast and clarity down to the finest detail. The Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos. The W310??s generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural colour that makes it easy to compose shots, read menus, and view photos, even in bright sunlight. Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone, and less blur. By incorporating advanced features such as Intelligent Scene Recognition, Face Detection technology, and SteadyShot image stabilization, iAuto mode lets you take advantage of the latest Sony Cyber-shot technology without leaving auto mode. SteadyShot image stabilization compensates for camera shake and helps prevent blur by using higher ISO. Face Detection technology detects up to eight individual faces and adjusts flash, focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends. The Sony Cyber-shot W310 is always ready to take the best shot.

Sony HDR-XR550 $1320 Preserve your memories in spectacular 1920 x 1080 high-definition and superior low-light performance with the Sony HDR-XR550 Handycam camcorder thanks to its back-illuminated 1/2.88-inch Exmor R CMOS sensor. The Sony XR550 features a 240GB hard disk drive which can record and store up to 100 hours of high definition video footage in long play mode (HD LP mode). In addition, HDD Smart Protection gives you peace of mind by helping to prevent any recorded video and images from being lost if the camcorder is accidentally dropped. The 10X optical zoom G Lens of the XR550 comes with Optical SteadyShot image stabilization with Active Mode which compensates for greater degrees of camera shake to deliver stunningly smooth video from wide angle to full telephoto shooting. In addition, innovative 3-Way Shake-Cancelling adds electronic roll stability for even smoother video capture. Capable of 1080/60p playback via HDMI and compatible HDTV, the Sony XR550 also delivers 12 megapixels still image capture and Dual record capability which lets you capture 8.3 megapixels still images while shooting high definition video. With the improved autofocus (AF) system, Quick AF, the focusing speed is twice as fast compared to previous models. The Dolby Digital stereo recording with built-in zoom microphone and video capture at up to 24Mbps for amazing clarity and detail delivers excellent results for recording on to Blu-ray media since the AVCHD codec is highly compatible with the Blu-ray format. The Sony XR550 has a 3.5-inch (921K) Xtra Fine LCD with TruBlack technology plus viewfinder and has hybrid recording technology which allows recording to hard disk drive or to the optional removable Memory Stick PRO Duo media.

Sony HDR-CX350 $1030.05 Preserve your memories in spectacular 1920 x 1080 high-definition and superior low-light performance with the Sony HDR-CX350 Handycam camcorder thanks to its back-illuminated 1/4-inch Exmor R CMOS sensor. The Sony CX350 features 32GB embedded Flash Memory which can record and store up to 13 hours of high definition video footage in long play mode (HD LP mode). The 12X optical zoom CX350 comes with Optical SteadyShot image stabilization with Active Mode which compensates for greater degrees of camera shake to deliver stunningly smooth video from wide angle to full telephoto shooting. In addition, innovative 3-Way Shake-Cancelling adds electronic roll stability for even smoother video capture. Capable of 1080/60p playback via HDMI and compatible HDTV, the Sony CX350 also delivers 7 megapixels still image capture and Dual record capability which lets you capture 3.5 megapixels still images while shooting high definition video. With the improved autofocus (AF) system, Quick AF, the focusing speed is twice as fast compared to previous models. The Dolby Digital stereo recording with built-in zoom microphone and video capture at up to 24Mbps for amazing clarity and detail delivers excellent results for recording on to Blu-ray media since the AVCHD codec is highly compatible with the Blu-ray format. The Sony CX350 has a 2.7-inch Clear Photo LCD (230 K) display and has hybrid recording technology which allows recording to the embedded Flash Memory or to the optional removable Memory Stick PRO Duo media.

Sony Cyber-shot DSC-WX7 digital camera $190 The DSC-WX7 offers fantastic 16 Megapixel performance coupled with extra wide 5x zoom optics and Full HD movies. 3D imaging, focus tracking and Sweep Panorama are just some of the other exciting features that this camera has to offer. The Exmor R CMOS sensor included in the DSC-WX7 is a back illuminated design which is more efficient in light collection. The DSC-WX7 has an equivalent zoom range of 25-125mm, covering extra wide to telephoto perspectives. The DSC WX7 shoots movies in Full AVCHD 1080i quality and processing is undertaken by the powerful BIONZ processor. HDMI output is included with the addition of PhotoTV HD for an enhanced viewing experience on compatible Sony Bravia TVs.

OEM FP-50 Battery for Sony DSC-R1 $16 This high quality, rechargeable battery provides great power to give your digital camera the best performance. Compatible with the following Panasonic models : SONY DSC-R1 　

Sony 2x AAA 1000MA Rechargeable Batteries (NH-AAA-B2F) $10 The Sony NH-AAA-B4F Rechargeable NiMH Batteries have a high capacity of 1000mAh and are ideal for high drain devices such as digital cameras, MP3 players, PDAs or MD-Walkman. Each pack comes with 2 AAA sized batteries. ??

Sony 4x AAA 1000MA Rechargeable Batteries (NH-AAA-B4F) $14 The Sony NH-AAA-B4F Rechargeable NiMH Batteries have a high capacity of 1000mAh and are ideal for high drain devices such as digital cameras, MP3 players, PDAs or MD-Walkman. Each pack comes with 4 AAA sized batteries.

Sony 4x AA 2700MA Rechargeable Batteries (NH-AA-B4F) $11.3 The Sony NH-AA-B4F Rechargeable NiMH Batteries have a high capacity of 2700mAh and are ideal for high drain devices such as digital cameras, MP3 players, PDAs or MD-Walkman. Each pack comes with 4 AA sized batteries.

Sony HDR-XR150E $429.4 Capture stunning 1920 x 1080 high-definition video and 3-megapixel still images with the Sony Handycam HDR-XR150. The XR150 Handycam camcorder employs an “Exmor R” CMOS sensor for superior low-light performance and a 120GB internal hard disk drive. You can also capture remarkably smooth video, even while you’re on the move via integrated SteadyShot image stabilization with Active Mode. Additionally, this camcorder is capable of 1080/60p playback via HDMI, so you can relive all the cherished moments in brilliant detail. The XR150 offers features such as Face Detection technology and Smile Shutter technology to make shooting smiling faces a cinch. Face Detection with Face Priority lets you assign priority to a face and then automatically optimizes focus, color, exposure and Smile Shutter technology. Smile Shutter captures a smile the moment it happens and takes still photos, even when shooting video. Ideal for sporting events, wildlife, or distance shooting, the XR150’s 25X optical zoom brings you closer to the action, so you can capture extremely tight shots, even from far away. In addition, Digital Zoom Interpolation means that extreme digital zooming (up to 300X) is clearer, with less distortion.

Sony Cyber-shot DSC-W370 Digital Camera $198 Take impressive, 14.1-megapixel photos with this compact digital camera. The DSC-W370 captures amazingly detailed images with a 34mm equivalent 7x zoom lens. Reviewing your shots is easy on the 3.0″ LCD (diag.) and advanced features including Easy mode, iAuto and Optical SteadyShot? image stabilization? eliminate the guesswork in tricky lighting environments. There’s also awe-inspiring 243-degree Sweep Panorama mode and 720p HD movies. For displaying pics in breathtaking HD, use the built-in HDMI? output (cable sold separately).

SanDisk 4GB Memory Stick PRO Duo Card $21 Owners of Sony and Sony Ericsson digital devices will be delighted to hear that the Memory Stick PRO Duo has undergone a large storage bump up to 4GB, nicely doubling the previous flagship of 2GB. Surprisingly, this news comes not from Sony, but from memory guru SanDisk. A high-speed data transfer rate of 15MB per second helps prevent data loss and supports DVD-quality video in real-time. This new memory stick also features advanced security with Access Control Function and MagicGate technology. Best of all, SanDisk gives you a little card with a lot of freedom at a very reasonable price.

Sony 4GB Memory Stick Pro Duo $19 The Sony 4GB Memory Stick Pro Duo gives you maximum storage for rich, multi-media content, including movies, music and high-resolution digital photos. It is compatible with a wide selection of currently available devices, including Sony?fs Cyber-shot T Series and W Series cameras. It is also designed for portable audio devices or PSP handheld Entertainment Systems. ?@

Sony Cyber-shot TX9 $182.71 The Sony Cyber-shot DSC-TX9 features a high performance retractable Carl Zeiss Vario-Tessar lens, 12.2 megapixels Exmor R CMOS sensor with approximately twice the sensitivity compared to conventional CMOS sensors, wide-angle 25 mm lens and 4x optical zoom. With Sony??s 3D Sweep Panorama feature, the Cyber-shot DSC-TX9 offer photo enthusiasts unique experience to capture and create panoramic photos in 3D. The 3D experience is further enhanced with the new amazing Sweep Multi View. When activated, the camera simultaneously shoots and stores 15 images from different viewpoints, creating three-dimensional visuals. Users can view images with 3D visual effects on the camera screen immediately after shooting by tilting the camera. For ease of use, the DSC-TX9 integrates a new Superior Auto Shooting mode. The cameras automatically choose the optimal settings to match the shooting scene and conditions with the press of the shutter button. The Cyber-shot DSC-TX9 is also optimised with Background Defocus mode, allowing budding photographers to capture portrait and macro photos with the attractive blurred background effect that previously could only be achieved with DSLR cameras. For capturing fast moving scenes such as sports matches, both cameras are equipped with high-speed continuous shooting of 10 frames per second (fps) as well as Full HD AVCHD (1920 x 1080, 50i) video recording and allow users to capture the moment of their lifetime in seconds.

Sony Cyber-shot WX5 $167.24 Offering impressive features, the flagship Sony Cyber-shot DSC-WX5 features a 24mm wide-angle (35mm equivalent) f/2.4 G lens, 5x Optical Zoom, 12.2 megapixels Exmor R CMOS sensor, as well as high-speed, high quality BIONZ imaging processor for clear and crisp images. With Sony??s 3D Sweep Panorama feature, the Cyber-shot DSC- WX5 offer photo enthusiasts unique experience to capture and create panoramic photos in 3D. The 3D experience is further enhanced with the new amazing Sweep Multi View. When activated, the camera simultaneously shoots and stores 15 images from different viewpoints, creating three-dimensional visuals. Users can view images with 3D visual effects on the camera screen immediately after shooting by tilting the camera. For ease of use, the DSC- WX5 integrates a new Superior Auto Shooting mode. The cameras automatically choose the optimal settings to match the shooting scene and conditions with the press of the shutter button. The Cyber-shot DSC-WX5 is also optimised with Background Defocus mode, allowing budding photographers to capture portrait and macro photos with the attractive blurred background effect that previously could only be achieved with DSLR cameras. For capturing fast moving scenes such as sports matches, both cameras are equipped with high-speed continuous shooting of 10 frames per second (fps) as well as Full HD AVCHD (1920 x 1080, 50i) video recording and allow users to capture the moment of their lifetime in seconds.

Sony HVR-V1P Camcorder $1923.4 The Sony HVR-V1P camcorder introduces a new, compact and lightweight professional design. It offers groundbreaking innovative features for the film and documentary maker. With 25p progressive scan capture, photographers can mimic the shutter of film, which is often sought after for commercials and dramatic productions. Sony’s progressive technique records into standard 50i streams, so no additional gear is required. All your existing Sony HDV equipment will play 25p without a hitch! It couldn’t be easier. The SONY HVR-V1P is the first camcorder to feature a 3CMOS ClearVid sensor system, creating sharp and rich images with natural colour reproduction sure to please even the most scrutinising eye. To top an incredible list of capabilities, it boasts a high-end Carl Zeiss Vario-Sonnar T Lens.

Sony SLT-A35 Body $545 Take your best shot! Focus on the finer details with Sony A35 Digital SLR camera, whether you’re capturing stunning stills or filming video in Full HD. Take advantage of the Translucent Mirror Technology which allows auto-focus to function even faster2 and makes it possible to shoot at an incredible 7 frames per second while in Tele-zoom High Speed mode. Rely on auto focus being consistently faster in Live View and HD Movie modes. Forget worrying about making sure your subject is exactly in the center of every frame ? an extremely accurate 15-point Auto Focus system coupled with 3 cross sensors means you can focus in on whatever you’d like. 16.2 megapixels topped off with Sony’s Exmor HD APS sensor ensures once you start shooting you’ll never want to stop.

Sony Memory Stick Pro-HG Duo 8GB $45 The Sony Memory Stick PRO-HG Duo? media card is the perfect solution for storing and transferring high resolution video and still photos recorded on compatible Handycam? camcorders and Cyber-shot? digital cameras. data transfer with read speed of up to 30MB/s, the HX Series Memory Stick is designed to make your multimedia experience as efficient as possible.

Sony NEX-FS100UK with 18-200mm lens kit $6896 The NEX-FS100UK is an interchangeable lens camcorder featuring a Super 35mm sensor equivalent in size to Super35mm film like that used in the PMW-F3, and a Sony E-Mount 18 to 200mm zoom lens. Developed specifically as a digital motion camcorder it is capable of producing footage with shallow depth of field similar to that of a film camera and capture with high image fidelity.

Sony Cyber-shot TX7 digital camera $190.97 When cutting-edge looks matter as much as fabulous images, the chic lines of the Cyber-shot TX7 stand out from the crowd. Exquisitely finished in a choice of three fashion colours, the slender body conceals a Carl Zeiss 4x optical zoom lens. Unusually for such a thin camera, the 25mm wide angle capability gives you freedom to pack more into each scene ?NC from dramatic landscapes to group scenes and atmospheric portraits. The generously-sized wide 8.9cm (3.5??}) touchscreen LCD and streamlined user interface makes operation beautifully simple. TruBlack screen technology minimises reflections and boosts contrast for a richly detailed view of your shots, even when you??re outdoors in bright daylight. The Cyber-shot TX7 also features Intelligent Sweep Panorama and 1080i HD video shooting ?NC all accessed in an instant from the intuitive touchscreen.

Premium Power Battery for Sony DSC-S30 / DSC-S70 Digital Cameras NP-FM70 $29 Premium Power Battery for Sony DSC-S30 / DSC-S70 Digital Cameras NP-FM70

Sony VCT-1500L Tripod $146 Ensure perfect digital photographs wherever you are with the VCT-1500L tripod from Sony. With legs that expand from 16.9 inches to 59.1 inches and a mounting head that allows a 360? pan and 140? tilt, the VCT-1500L allows you to get perfectly smooth and stable shoots from huge variety of angles. With its collapsing legs you can even shoot as low as 6 inches above the ground. Made of high-quality aluminum and A.B.S. plastic, the VCT-1500L is design to last. It folds into a compact package so it can travel with you wherever you go. It even includes a handy carrying case.

Sony Cyber-shot DSC-W560 $129 The Sony Cyber-shot DSC-W560. Compose, view and share your images and 720p movies on the large 3.0″ LCD and capture your shots up close with 4x optical zoom. Offering an array of shooting modes and easy-toe features, the compact DSC-W560 Cyber-shot? digital camera is jam packed with everything you need at a great value. Use Sweep Panorama Mode to capture breathtaking images while iAuto mode automatically optimizes camera settings. Additional features include an in-camera guide and Easy Shooting mode which help take the guesswork out of photography and lead you to the perfect shot.

Sony VX 2200E $2390 The Sony DCR-VX2200E MiniDV Digital Camcorder is a standard definition version of the HDR-FX1000E; the highly-anticipated successor to the acclaimed HDR-FX1E. The camera improves upon its predecessor in a variety of areas, including overall performance and range of features. CinemaTone technology enhances both gamma and color, providing exceptional images that exhibit a beautiful film-like aesthetic. At the heart of the camcorder are three 1/3″ ClearVid CMOS Exmor sensors, which capture detailed imagery even in extremely low light at both 50i and 25p. Combined with a professional wide-angle lens and a super-high resolution LCD screen, the DCR-VX2200E is ideal for both the enthusiast and seasoned professional who’s shooting exclusively in PAL format.

OEM NP-FE1 Battery for Sony Cyber-shot DSC-T7, T7/B, T7/S $10 This high quality, rechargeable Li-ion battery with Japanese cell, provides great power to give your digital camera the best performance. Compatible with the following Sony models : Sony Cyber-shot DSC-T7, DSC-T7/B, DSC-T7/S, Sony DSC-T7

Sony Alpha SLT-A55 Body $590 The Sony Alpha SLT-A55 differs from DSLRs with its Translucent Mirror Technology which replaces the traditional DSLR??s moving mirror with a fixed translucent mirror. This enables ultra-fast shooting with speedy, accurate phase detection AF. The A55 also sports a high resolution Electronic Viewfinder (Xtra Fine LCD) with 1.15 million dot resolution and 100% frame coverage for accurate image preview. The Sony Alpha A55 comes with a 16.2 effective megapixels high-resolution Exmor APS HD CMOS Sensor for low-noise, high quality images as well as HD video shooting. With the BIONZ processor with dual Noise reduction, the Sony A55 is capable of powerful image processing engine by incorporating new algorithms for very high quality, low noise images with rich tonal gradation. The Sony A55 is also capable of a high-speed continuous shooting speed of up to 10fps in Speed-priority Continuous Priority AE mode, with accurate autofocus tracking of moving subjects. The Sony A55 also boasts a 15-point phase-detection AF system, with 3 cross sensors, which offers rapid, accurate focusing with shooting via both the Viewfinder or live view shooting. With sensitivity up to a high of ISO 12800, the Alpha A55 comes with improved noise reduction for natural looking images even in low light. Full HD movie is available in AVCHD 1080i or convenient MP4 format which you can capture or view via the A55??s 3.0-inch tilt/swivel (921k dot) Xtra Fine LCD. Other excellent features of the Sony A55 includes Sweep Panorama with 3D Sweep Panorama, Face Detection, SteadyShot INSIDE and Dual anti-dust system which reduces build-up of dust on sensor during lens exchange.

Sony 11-18mm f4.5-5.6 DT Lens $639 The Sony 11-18mm f/4.5-5.6 DT lens provides the capability to focus quickly and zoom from super-wide-angle to wide-angle. This lens shoots interior scenes with incredible flexibility, and handles fast action in close environments. The lens? design is perfectly suited for the APS-size CCD imager of the Sony Alpha DSLR-A100 camera. Its 35mm-equivalent zoom range of 16.5mm to 27mm offers wide latitude in framing and composition. Lens elements at the rear of the optical system move to ensure rapid auto-focus response, while aspherical elements correct frame distortion to give more visually accurate super-wide-angle shots. Optical enhancements include aspherical lenses to reduce spherical aberrations, AD (anomalous dispersion) glass, and a special lens coating that reduces the flaring that often occurs in digital SLR cameras. These ED Glass elements deliver photos with sharper focus and more accurate colour separation. In low-light conditions or night-shots, out-of-focus light sources have a pleasing circular defocused effect which is bound to please to any photographer.

Sony HDR-CX550 camcorder $723.2 Preserve your memories in spectacular 1920 x 1080 high-definition and superior low-light performance with the Sony HDR-CX550 Handycam camcorder thanks to its back-illuminated 1/2.88-inch Exmor R CMOS sensor. The Sony CX550 features 64GB embedded Flash Memory which can record and store up to 26 hours of high definition video footage in long play mode (HD LP mode). The 10X optical zoom G Lens of the CX550 comes with Optical SteadyShot image stabilization with Active Mode which compensates for greater degrees of camera shake to deliver stunningly smooth video from wide angle to full telephoto shooting. In addition, innovative 3-Way Shake-Cancelling adds electronic roll stability for even smoother video capture. Capable of 1080/60p playback via HDMI and compatible HDTV, the Sony CX550 also delivers 12 megapixels still image capture and Dual record capability which lets you capture 8.3 megapixels still images while shooting high definition video. With the improved autofocus (AF) system, Quick AF, the focusing speed is twice as fast compared to previous models. The Dolby Digital stereo recording with built-in zoom microphone and video capture at up to 24Mbps for amazing clarity and detail delivers excellent results for recording on to Blu-ray media since the AVCHD codec is highly compatible with the Blu-ray format. The Sony CX550 has a 3.5-inch (921K) Xtra Fine LCD with TruBlack technology plus viewfinder and has hybrid recording technology which allows recording to hard disk drive or to the optional removable Memory Stick PRO Duo media.

Sony HVL-F20AM External Flash $125 New Page 1 Slim enough to slip into a shirt pocket, the Sony HVL F20AM is an ideal add-on for anyone who wants an extra light source to supplement their camera’s pop-up flash. Weighing less than 100g, the smartly-styled HVL F20AM can fold down to keep a low profile when it’s not being used. Just pull the flash head up ?it’s powered up and ready for use whenever it?fs needed. The Sony F20AM also comes with a handy switch to select Bounce flash operation. This gives indirect lighting for more natural results with portraits and other subjects that can get bleached out by direct light from an inbuilt flash. The HVL-F20AM can also double as a wireless flash controller to be used as an inexpensive trigger for wireless remote flash heads. ??

Sony Cyber-shot T99 $129.95 The Sony Cyber-shot DSC-T99 presents a streamlined case fashioned on a sleek aluminium frame. The DSC-T99 also integrates a the Super HAD CCD image sensor with approximately 14.1 effective megapixels resolution, 25mm wide-angle Carl Zeiss Vario-Tessar lens and 4x optical zoom, offering superb clarity in any shooting environment. With the Sony T99, you can also capture dynamic, panoramic scenes with the Intelligent Sweep Panorama mode and photograph their subjects using the Soft Skin mode. The Cyber-shot T99 also features 720p HD movie recording so users can easily create their own movies and video projects. Enhancing compatibility, the T99 is compatible with Sony??s Memory Stick and SD / SDHC /SDXC memory cards. In addition, the new in-camera application PMB Portable enables you to upload images directly from the camera to photo sharing websites via USB without going through the hassle of downloading images onto their computer first.

Kenko 72mm Pro 1D CPL Digital filter $64 Kenko PRO1 Digital Series Filters are dedicated to up and coming Digital S LR cameras. Key features cover DMC, new Digital Multi Coating, Black Almite frame, Black Rimmed Glass, Low Profile Frame, Knurled Frame Edge, UV protected Cases. ??

Kenko 62mm Pro 1D CPL Digital filter $56 Kenko PRO1 Digital Series Filters are dedicated to up and coming Digital S LR cameras. Key features cover DMC, new Digital Multi Coating, Black Almite frame, Black Rimmed Glass, Low Profile Frame, Knurled Frame Edge, UV protected Cases. ??

Kenko 58mm Pro 1D CPL Digital filter $49 Kenko PRO1 Digital Series Filters are dedicated to up and coming Digital S LR cameras. Key features cover DMC, new Digital Multi Coating, Black Almite frame, Black Rimmed Glass, Low Profile Frame, Knurled Frame Edge, UV protected Cases. ??

Kenko 77mm Pro 1D CPL Digital filter $73.5 Kenko PRO1 Digital Series Filters are dedicated to up and coming Digital S LR cameras. Key features cover DMC, new Digital Multi Coating, Black Almite frame, Black Rimmed Glass, Low Profile Frame, Knurled Frame Edge, UV protected Cases. ??

Kenko 67mm Pro 1D CPL Digital filter $65 Kenko PRO1 Digital Series Filters are dedicated to up and coming Digital S LR cameras. Key features cover DMC, new Digital Multi Coating, Black Almite frame, Black Rimmed Glass, Low Profile Frame, Knurled Frame Edge, UV protected Cases. ??

Kenko 55mm Pro 1D CPL Digital filter $44 Kenko PRO1 Digital Series Filters are dedicated to up and coming Digital S LR cameras. Key features cover DMC, new Digital Multi Coating, Black Almite frame, Black Rimmed Glass, Low Profile Frame, Knurled Frame Edge, UV protected Cases. ??